“The boundaries between digital marketing teams and IT have all but fallen in the wake of business tech shifts spawned by social, mobile and the cloud.
At the same time, the roles of the leaders at the top are also changing, and there are still many unanswered questions about who should be responsible for what in the digital age.
Based on a panel discussion on Tuesday involving three of the top executives at Adobe, the answer boils down to a simple concept: communication.”
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