“An increasing number of employers are adding a seat at the executive table for a new player on the team. Joining the likes of the CEO, the COO and the CIO is the CDO: chief digital officer. The challenge for HR officers, however, is finding qualified candidates.
It’s a relatively new job title, but companies such as Starbucks, Gannett, Simon & Schuster, NBC News and Kantar Retail have hired a chief digital officer.”
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