“The rise of the chief digital officer (CDO) role has so far been most noticeable in the US with several large companies appointing them. The perceived need for a CDO is typically to try and accelerate digital transformation and to bridge the divide that can exist between the chief marketing officer (CMO) and chief information officer (CIO).
Gartner recently predicted that by 2017 the chief marketer will spend more on IT than the information officer. Much of that technology is for digital and ecommerce initiatives.”
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