Developing a global digital strategy
How does a global company take advantage of digital technology? Johnson & Johnson’s vice president of digital strategy, Gail Horwood, explains.
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Tag: strategy
RNC hires Chuck DeFeo as chief digital officer
He managed the digital effort for George W. Bush’s 2004 reelection campaign, where voter contact tools were pioneered during an era when the GOP had the...
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Does Your Agency Need A Chief Digital Officer?
Large organizations such as Forbes, CVS, Harvard University, NBC News, Amnesty International USA, and Starbucks have hired CDOs recently. This sort of...
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Mary Meeker’s 2013 internet trends: all the slides plus highlights
Mary Meeker of Kleiner Perkins Caufield & Byers has released her highly anticipated, annual presentation on internet trends.
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Chief Digital Officer – The New C-Level Role To Recruit At Board Level
Most of my network believe the holy grail is to work towards becoming a CIO but I believe there is a more interesting opportunity – The Chief Digital Officer.
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Why your C-suite needs a social and digital rock star
How do you know if your company and your CEO, or your board, are ready for a digital and social rock star?
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CEOs Welcome Chief Digital Officers to the C-Suite
The trend underscores the growing importance executives are placing on the digital side of their businesses and hints at possible territorial conflict in...
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Why You Need a Chief Digital Officer
The chief digital officer, a relatively recent addition to the C-Suite, is already making his influence felt on today’s technological landscape and, by...
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