“The chief digital officer, a relatively recent addition to the C-Suite, is already making his influence felt on today’s technological landscape and, by extension, everyday living. Companies that have yet to hire a CDO, but who regard a great digital customer experience as core to the business, should consider making room for one.

From morning coffee (Starbucks Corp. has a chief digital officer) to the evening panel discussion at the local university (Harvard University has one as well), there’s now a CDO considering the digital implications of experiences that you might not expect.” (WSJ, reg req’d)

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