“We have seen different waves of C-level executives be promoted to CEOs: The ’70s promoted sales, the ’80s loved accounting, the ’90s encouraged advertising-driven CMOs, the ’00s were simply turbulent, and the ’10s are looking for the new CEOs. Those who understand social and digital (SnD) will thrive in leading the companies of today and tomorrow.

According to a recent study by a global PR firm, the percentage of CEOs from the world’s top 50 biggest companies who use social media has risen from 36 percent in 2010 to 66 percent in 2012.”

Full Story