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Tag: digital talent

How HarperCollins’s Chief Digital Officer Uses Big Data to Make Publishing More Profitable

How HarperCollins’s Chief Digital Officer Uses Big Data to Make Publishing More Profitable

Posted by Tim Bourgeois January 28, 2014 0
As more readers favor Kindles and iPads over pulp-based books, Chantal Restivo-Alessi of HarperCollins is mining digital data to determine how publishers...
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Johnston Press appoints chief digital and product officer

Johnston Press appoints chief digital and product officer

Posted by Tim Bourgeois January 27, 2014 0
Johnston Press has appointed Jeff Moriarty, the current vice president of digital products for The Boston Globe, as its new chief digital and product officer.
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CMO 2014: Achieve CMO and CEO Alignment with Powerful Insights

CMO 2014: Achieve CMO and CEO Alignment with Powerful Insights

Posted by Tim Bourgeois January 22, 2014 0
By being the active “listener” of customers and prospect buyers through powerful buyer insights, you get the active listening ear of the CEO.
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JPMorgan’s New Marketing Chief Plans Digital, Twitter Push

JPMorgan’s New Marketing Chief Plans Digital, Twitter Push

Posted by Tim Bourgeois January 20, 2014 0
"There is a lot of good that's going on in the company. We've got to do a better job of telling that story, and digital channels are going to be an...
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Mastering Digital Transformation

Mastering Digital Transformation

Posted by Tim Bourgeois January 14, 2014 0
Inspired by a neighborhood of innovators and entrepreneurs, the Knowledge Worker Innovation Series consists of events that bring in thought leaders from...
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5 Questions With… Michael Troiano of Actifio

5 Questions With… Michael Troiano of Actifio

Posted by Tim Bourgeois January 9, 2014 0
Michael Troiano is the Chief Marketing Officer of Actifio, a hyper-growth enterprise technology company changing the way customers around the world manage...
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Digital marketing and the mind of the CMO

Digital marketing and the mind of the CMO

Posted by Tim Bourgeois January 2, 2014 0
The growing importance of digital channels is making the role of the CMO more strategic; the greater measurability of those channels is making the CMO more...
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5 Questions With… Tony Zito

5 Questions With… Tony Zito

Posted by Tim Bourgeois January 1, 2014 0
Tony Zito is the President and CEO at Rakuten MediaForge. Based in Salt Lake City, his digital marketing company is focused on the display and retargeting...
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