Why You Should Consider Hiring A Chief Digital Officer, And Why Now
CDOs are digital-savvy, business-driven leaders who have what it takes to transform traditional businesses into data-driven companies.
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Tag: digital strategy
How To Build a High-Performing Digital Team
Digital skills are in high demand and short supply. But first things first — how do you define a digital team when nearly everything is digital?
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Is the Chief Digital Officer (CDO) really the next new direct report to the CEO?
But here’s the question. Does this requirement lead to the need for a new, separate role reporting to the CEO? And if so, is this role really sustainable...
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For many organisations, the Chief Digital Officer is a necessity
Most C-level executives don’t understand digital, not this generation of them anyway. The CDO may not be needed in 15 years’ time, but companies need them...
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Digital Marketing: Don’t Miss the Forest for the Trees
The amount of time we spend online is enormous, equal to or more than the time chalked up to watching television or reading newspapers.
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Digital Strategy Best Practices: Common Roadblocks & Workarounds
Successful digital strategies are increasingly serving as the common denominator between marketplace winners and losers.
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B2B Digital Marketing: Planning Tips & Techniques
Until recently, meaningful marketing and promotion activities were often cost-prohibitive to many B2B companies; advertising via television, radio, print...
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Digital Transformation Best Practices
As a practitioner immersed in the digital industry, I often wonder about this question myself, but usually dismiss it quickly because I’m “too close to the...
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