The CMO’s Guide to the Chief Digital Officer
The CMO’s Guide to the Chief Digital Officer informs chief marketers about what CDOs mean for their businesses, brands, and careers.
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Tag: chief marketing officer
Evolution of the species: From CMO to chief digital officer
Think your CMO has something of the neanderthal about him? You might just be right!
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Seven Priorities In The Shift From CMO to Chief Digital Officer
Today’s marketing strategies increasingly depend more on digital and on data than in the past. With more data, marketers can measure against a new set of...
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The Digitally Disruptive CMO
Your company has to change and you know it. Digital disruption is coming right for you.
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