The Digitally Disruptive CMO

“Your company has to change and you know it. Digital disruption is coming right for you. No, you’re not in the music business, you’re not in the newspaper business, but digital is going to disrupt you even if you market eye shadow, manufacture toilets, or offer life insurance products.

That’s because digital disruption – unlike traditional disruption which was expensive and rare – represents a massive shift in the way companies do business.”

 

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