Evolution of the species: From CMO to chief digital officer
Think your CMO has something of the neanderthal about him? You might just be right!
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Strategy & Insights
Chief Digital Officer, What type does your organization need?
Everyone is talking about the need for a chief digital officer (CDO). The CDO role has come into fashion as a demonstrable sign that your organization is...
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Seven Priorities In The Shift From CMO to Chief Digital Officer
Today’s marketing strategies increasingly depend more on digital and on data than in the past. With more data, marketers can measure against a new set of...
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The evolving role of the chief digital officer, and who owns what: marketing or IT?
The boundaries between digital marketing teams and IT have all but fallen in the wake of business tech shifts spawned by social, mobile and the cloud.
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Gift Library appoints Essence for digital strategy
Online retailer Gift Library has announced the appointment of Essence to handle its digital strategy and reinvigorate the brand’s presence across all...
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The C-Team Adds a Member
An increasing number of employers are adding a seat at the executive table for a new player on the team. Joining the likes of the CEO, the COO and the CIO...
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The Digitally Disruptive CMO
Your company has to change and you know it. Digital disruption is coming right for you.
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Read This Before Taking That Chief Digital Officer Job
The title of chief digital officer may sound so appealing and with it, but prospective CDOs should proceed at their own risk.
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