5 ‘Digital Strategy’ Questions Every CEO Should Be Asking
No matter how you define it, ‘digital’ – as a category – is moving at breakneck speed, and is having a steadily deepening impact on your business.
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3 Mistakes to Avoid When Hiring Digital Strategists
Hiring talent for digital strategy and search engine optimization/management is tough.
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The Comprehensive Website Audit Checklist
Website audits and digital strategy assessments are complex and potentially time-consuming initiatives, not to mention invasive and often politically-charged.
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Inside The Atlantic: How One Magazine Got Profitable by Going ‘Digital First’
With consecutive quarterly growth in both print and digital advertising sales, The Atlantic has emerged as a vanguard in an industry harassed by declining...
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5 Questions to Guide Web Strategy Sessions
Web strategy and digital-related activities at most organizations are steadily increasing in visibility, importance, and complexity.
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Digital Strategy, Moneyball & 5 Questions
If you’re not confused when it comes to charting a course for digital strategies that support your business, then it might be fair to say that you’re not...
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The Case For Establishing a ‘Digital Strategy’ C-Level Office
With spending on digital-related initiatives and activities accounting for 10% or more ofall expenses at many companies — and forecast to increase at...
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10 Data Points That Every Digital Strategist Should Know
When it comes to interactive marketing data, there’s no shortage of studies and sources.
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