5 Questions With… George Westerman of MIT
George Westerman is a research scientist at MIT’s Center for Digital Business, where he leads the center’s Digital Transformation research portfolio.
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81% of big firms now have a chief marketing technologist
Looking at the latest marketing technology landscape, you might ask yourself, “How the heck do marketers make sense of all of this?” Increasingly, the...
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CIOs must face up to ‘off-radar’ spending on online services
“We’re not saying that CIOs are dying out,” says Mr Willis, a senior analyst at Gartner, “but they will lose influence if they focus only on operational...
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Conversations with digital leaders
Digitisation drives centralisation. Apps drives unprecedented standardisation of products and processes across countries, potentially disempowering local...
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5 Questions With… Debi Kleiman
Debi Kleiman is the President of the Massachusetts Innovation & Technology Exchange ("MITX"), a community that serves the Internet business & marketing...
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Kurt Unkel Is New Digital Chief at Team Detroit
Kurt Unkel, global president of VivaKi’s Audience on Demand, is moving over to WPP’s Team Detroit as chief digital officer, according to sources.
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How HarperCollins’s Chief Digital Officer Uses Big Data to Make Publishing More Profitable
As more readers favor Kindles and iPads over pulp-based books, Chantal Restivo-Alessi of HarperCollins is mining digital data to determine how publishers...
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The enterprise IT infrastructure agenda for 2014
IT infrastructure managers must simultaneously capture the next rounds of efficiencies, accelerate the transition to next-generation infrastructure, reduce...
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