Tim Bourgeois

Harvard’s Chief Digital Officer: 10 Digital Best Practices

Posted by Tim Bourgeois February 6, 2014 0

As the first Ivy League CDO and one of the first CDOs in higher education, Hewitt draws on her background which includes both traditional business and...

How to Choose the Right Digital Marketing Model

Posted by Tim Bourgeois February 5, 2014 0

Four clear paths for winning over—and retaining—customers in the digital era.

5 Questions With… George Westerman of MIT

Posted by Tim Bourgeois January 31, 2014 0

George Westerman is a research scientist at MIT’s Center for Digital Business, where he leads the center’s Digital Transformation research portfolio.

81% of big firms now have a chief marketing technologist

Posted by Tim Bourgeois January 31, 2014 0

Looking at the latest marketing technology landscape, you might ask yourself, “How the heck do marketers make sense of all of this?” Increasingly, the...

CIOs must face up to ‘off-radar’ spending on online services

Posted by Tim Bourgeois January 30, 2014 0

“We’re not saying that CIOs are dying out,” says Mr Willis, a senior analyst at Gartner, “but they will lose influence if they focus only on operational...

Conversations with digital leaders

Posted by Tim Bourgeois January 29, 2014 0

Digitisation drives centralisation. Apps drives unprecedented standardisation of products and processes across countries, potentially disempowering local...

5 Questions With… Debi Kleiman

Posted by Tim Bourgeois January 28, 2014 0

Debi Kleiman is the President of the Massachusetts Innovation & Technology Exchange ("MITX"), a community that serves the Internet business & marketing...