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Tim Bourgeois

From Chief Digital Officer to Chief Listening Officer: What’s your Trojan Horse?

From Chief Digital Officer to Chief Listening Officer: What’s your Trojan Horse?

Posted by Tim Bourgeois April 23, 2014 0
"The role of the chief digital officer has very much turned into the chief listening officer," Harvard Chief Digital Officer, Hewitt, said.
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5 Questions With… Mitch Scharf

5 Questions With… Mitch Scharf

Posted by Tim Bourgeois April 22, 2014 0
Mitch Scharf currently works with brands in the Travel and B2B category helping them maximize the Twitter platform. Prior to Twitter, Scharf was Vice...
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Don’t Let A Chief Digital Officer Steal The Best Part Of Your Job

Don’t Let A Chief Digital Officer Steal The Best Part Of Your Job

Posted by Tim Bourgeois April 17, 2014 0
Attention CIOs and CTOs, the best part of your job is under attack. If you don’t get ahead of the trend toward the Chief Digital Officer role, your job may...
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5 Questions With… Lindsey Anderson

5 Questions With… Lindsey Anderson

Posted by Tim Bourgeois April 16, 2014 0
Lindsey Anderson is the Chair of the MIT Sloan CIO Symposium, a one-day conference that attracts more than 700 attendees each year. This year's event is...
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Why is Ford’s social media strategy so good?

Why is Ford’s social media strategy so good?

Posted by Tim Bourgeois April 15, 2014 0
How does a 110 year-old car manufacturer, the fifth largest in the world, remain relevant, engaging and remotely approachable in the digital age?
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Mobile App Best Practice: Design & Build Multiple On- and Off-Ramps

Mobile App Best Practice: Design & Build Multiple On- and Off-Ramps

Posted by Tim Bourgeois April 14, 2014 0
Why aren’t more people using your app? It’s well-designed, works as expected, and is a critical part of your marketing and customer service strategy.
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The Chief Digital Officer Landscape

The Chief Digital Officer Landscape

Posted by Tim Bourgeois April 14, 2014 0
While the CDO role is most prevalent in media and advertising, the sector where it is having the most gains is retail, with Best Buy, Walmart, Starbucks,...
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Chief Digital Officer (CDO): Are CIOs ready for transformation?

Chief Digital Officer (CDO): Are CIOs ready for transformation?

Posted by Tim Bourgeois April 14, 2014 0
In some organizations, if CIOs are not ready to accept the pivotal role of CDOs, CMOs take up the additional task.
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