“Why aren’t more people using your app? It’s well-designed, works as expected, and is a critical part of your marketing and customer service strategy.
The problem could be a lack of attention to how users return to the app after downloading, installing, and touring it. To solve this problem, consider how users leave the app, and how they get back in — in other words: the app’s ‘On-Ramps and Off-Ramps.'”
Full Story (Larry Ehrhardt, Ballast Lane Applications)