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Tag: chief digital officer

Big Idea 2014: Marketing Becomes the Giving Tree for the C-Suite

Big Idea 2014: Marketing Becomes the Giving Tree for the C-Suite

Posted by Tim Bourgeois December 23, 2013 0
These are all fundamental acts of giving. But unlike ending of 'The Giving Tree' (a great book, by the way, as any parent knows) where the tree wilts away...
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Emerging Roles: Incorporating the Chief Digital Officer into Your IT Strategy

Emerging Roles: Incorporating the Chief Digital Officer into Your IT Strategy

Posted by Tim Bourgeois December 18, 2013 0
The emerging role of CDO is help to guide the enterprise forward in a digital world. Investing in the right places will give your company an edge over the...
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What to look for in your next Chief Digital Officer

What to look for in your next Chief Digital Officer

Posted by Tim Bourgeois December 12, 2013 0
A Chief Digital Officer is not just – as he or she is often portrayed to be – a good general management talent who has learned a few sexy digital marketers’...
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Why Organizations Need a CDO

Why Organizations Need a CDO

Posted by Tim Bourgeois December 9, 2013 0
71% of companies that outperform the competition in terms of market share are "digital leaders," as are 70% of organizations that exceed competitors on...
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8 key duties of the chief digital officer

8 key duties of the chief digital officer

Posted by Tim Bourgeois December 6, 2013 0
What is this new thing called "chief digital officer"? How does this role differ from that of chief information officer? What should a job description...
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Rise of CDO creates threats, opportunities for CIOs

Rise of CDO creates threats, opportunities for CIOs

Posted by Tim Bourgeois December 4, 2013 0
"These people--if they are successful--will probably be running the show in three to five years. I've been surprised at how quickly it's happening,"...
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CIOs face standoff as digital rivals ride into town

CIOs face standoff as digital rivals ride into town

Posted by Tim Bourgeois December 4, 2013 0
CIOs need to make sure they are understanding more of the business context. The CIO needs to become the chief insight officer – if they are not providing...
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Why You Need a Chief Digital Officer

Why You Need a Chief Digital Officer

Posted by Tim Bourgeois December 2, 2013 0
Fenwick says that the CDO is primarily a change agent who can deliver the company into the digital age. Whether he rises up internally or is discovered...
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