The Case For Establishing a ‘Digital Strategy’ C-Level Office
With spending on digital-related initiatives and activities accounting for 10% or more ofall expenses at many companies — and forecast to increase at...
Read More
Authorization
Strategy & Insights
10 Data Points That Every Digital Strategist Should Know
When it comes to interactive marketing data, there’s no shortage of studies and sources.
Read More
Using An Audit to Inform Digital Strategy
Do you know your company’s digital marketing budget, how those dollars are being allocated across the interactive ecosystem, and the associated ROI on those...
Read More
Digital Strategy: In Search of the Optimal Digital Marketing Investment Mix
According to the Internet Advertising Bureau, spending on digital advertising in the U.S. has increased five-fold over the past decade, to more than $22...
Read More
Digital Strategy: Defining An Interactive Roadmap
Corporate investments on internet-oriented marketing and sales initiatives over the past 15 years have increased from virtually nothing in the mid-90s to...
Read More
Digital Strategy Tactics: Using Project Briefs to Guide Successful Engagements
Digital strategy engagements and their implementation offspring take on a variety of shapes and forms, but most fall in one of the following three categories.
Read More
The Value of Knowing Competitor Spending Behavior
How much are your competitors going to spend on marketing this year? And, how much will your company spend?
Read More
Interactive Marketing For B2B Managers
Marketers have an increasing number of Web-based tools and programs at their disposal nowadays, which is mostly good news.
Read More