Digital Strategy Tactics: Using Project Briefs to Guide Successful Engagements

by Tim Bourgeois 

“Digital strategy engagements and their implementation offspring take on a variety of shapes and forms, but most fall in one of  the following three categories:

1. Marketing – applying digital marketing strategies for brand building and business development

2. Infrastructure – building or overhauling online properties (e.g., websites, microsites, communities, custom tools such as Mac-Gray’s LaundrView)

3. Clean-Ups – efforts aimed at refining and optimizing existing, underperforming digital assets and programs”


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