“Digital strategy engagements and their implementation offspring take on a variety of shapes and forms, but most fall in one of the following three categories:
1. Marketing – applying digital marketing strategies for brand building and business development
2. Infrastructure – building or overhauling online properties (e.g., websites, microsites, communities, custom tools such as Mac-Gray’s LaundrView)
3. Clean-Ups – efforts aimed at refining and optimizing existing, underperforming digital assets and programs”
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