Chief Digital Officer – From “Oh, No” to “Of Course”
Earlier this year, for many this was seen as a hyped, unecessary, annoying addition to the pantheon of CxO titles.
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Authorization
Strategy & Insights
Digital Strategy Best Practices: Common Roadblocks & Workarounds
Successful digital strategies are increasingly serving as the common denominator between marketplace winners and losers.
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B2B Digital Marketing: Planning Tips & Techniques
Until recently, meaningful marketing and promotion activities were often cost-prohibitive to many B2B companies; advertising via television, radio, print...
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Digital Transformation Best Practices
As a practitioner immersed in the digital industry, I often wonder about this question myself, but usually dismiss it quickly because I’m “too close to the...
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It’s All in a Name: Digital Optimization, Innovation, Transformation & Disruption
What is the difference between broad digital strategy initiatives referred to as ‘optimization’, ‘innovation’, ‘transformation’, and ‘disruption’? More...
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Organizing for Digital Success
Our visibility into many types of organizations gives us real-time insight into what’s working and, more often, what’s not.
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The Rise of the Chief Digital Officer
The challenges and opportunities for businesses in this digital age are enormous.
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Marketers: Digital Offers Us More for Less
Digital is the new black for marketers hoping to convince investors that they can stay out of the red. But investors aren't always buying the argument.
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