CEOs Welcome Chief Digital Officers to the C-Suite
The trend underscores the growing importance executives are placing on the digital side of their businesses and hints at possible territorial conflict in...
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Authorization
Strategy & Insights
Conquering the pillar that is digital marketing
Digital marketing grew organically with the rise of the internet, and for several years marketers worked through trial and error to delineate how best to...
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Digital Transformation – Who You Gonna Call?
Digital transformation is forcing businesses of all stripes, even those that operate exclusively in the B2B market, to rethink what their customers value...
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Why You Need a Chief Digital Officer
The chief digital officer, a relatively recent addition to the C-Suite, is already making his influence felt on today’s technological landscape and, by...
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How Marketers Can Shape The Chief Digital Officer Role
Digital assets are often at the center of today's marketing and social media initiatives, many of which cross over long-standing company silos.
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A CMO, A CIO, And A Chief Digital Officer Walk Into A Bar…
The chief digital officer approaches the bar, but before he can ask, the bartender reaches over and high-fives him. 'My main man,' he greets him...
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‘The appointment of a chief digital officer is a bad idea’
The rise of the chief digital officer (CDO) role has so far been most noticeable in the US with several large companies appointing them.
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How To Market In A Digital Age
Steve Jobs liked to say that it’s not enough to kill bad ideas, you have to kill good ones too.
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