Online Marketing Excellence (OMEX)
Given all the data available for measuring online marketing activities, it is often difficult and time-consuming to compile a powerful set of metrics to...
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Authorization
Strategy & Insights
CDO Roadmap: Craft Strategy, Avoid New-Tool Tsunami
To start the New Year off right, the most important thing a new CDO can do is to craft and deliver the digital strategy.
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A New Management Innovation – the Chief Digital Officer
The concept of a Chief Digital Officer is gaining in importance as organisations begin to recognise the full impact of a robust, dynamic flow of data,...
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Digital marketing and the mind of the CMO
The growing importance of digital channels is making the role of the CMO more strategic; the greater measurability of those channels is making the CMO more...
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The chief digital officer – threat or boon?
Should CIOs be threatened by CDOs, or embrace them?
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Chief Digital Officer to be Asia’s hottest senior tech job in 2014
The key factors driving senior executive hiring include big data, adoption of cloud services, and cybersecurity, according to recruitment firm CTPartners.
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Big Idea 2014: Marketing Becomes the Giving Tree for the C-Suite
These are all fundamental acts of giving. But unlike ending of 'The Giving Tree' (a great book, by the way, as any parent knows) where the tree wilts away...
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IBM reveals its top five innovation predictions for the next five years
"Unless you stick your neck out and say this is where the world is going, it’s hard to you can turn around and say you will get there first. These are...
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