How to Choose the Right Digital Marketing Model
Four clear paths for winning over—and retaining—customers in the digital era.
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Authorization
Strategy & Insights
81% of big firms now have a chief marketing technologist
Looking at the latest marketing technology landscape, you might ask yourself, “How the heck do marketers make sense of all of this?” Increasingly, the...
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CIOs must face up to ‘off-radar’ spending on online services
“We’re not saying that CIOs are dying out,” says Mr Willis, a senior analyst at Gartner, “but they will lose influence if they focus only on operational...
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Conversations with digital leaders
Digitisation drives centralisation. Apps drives unprecedented standardisation of products and processes across countries, potentially disempowering local...
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The enterprise IT infrastructure agenda for 2014
IT infrastructure managers must simultaneously capture the next rounds of efficiencies, accelerate the transition to next-generation infrastructure, reduce...
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Chief Digital Officers: Competition or Customers?
Not all CDO’s will do the same thing. There are different responsibilities in different vertical markets. Some will be more strategic, others more tactical,...
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Why every leader should care about digitization and disruptive innovation
Digitization, automation, and other advances are transforming industries, labor markets, and the global economy. In this interview, MIT’s Andrew McAfee and...
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CIOs must combine traditional and agile IT projects
This year represents the beginning of the third age of IT. Analyst firm Gartner urges CIOs to embrace new working practices to avoid being left behind.
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