Using An Audit to Inform Digital Strategy
Do you know your company’s digital marketing budget, how those dollars are being allocated across the interactive ecosystem, and the associated ROI on those...
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Digital Strategy: In Search of the Optimal Digital Marketing Investment Mix
According to the Internet Advertising Bureau, spending on digital advertising in the U.S. has increased five-fold over the past decade, to more than $22...
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Digital Strategy: Defining An Interactive Roadmap
Corporate investments on internet-oriented marketing and sales initiatives over the past 15 years have increased from virtually nothing in the mid-90s to...
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Digital Strategy Tactics: Using Project Briefs to Guide Successful Engagements
Digital strategy engagements and their implementation offspring take on a variety of shapes and forms, but most fall in one of the following three categories.
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The Value of Knowing Competitor Spending Behavior
How much are your competitors going to spend on marketing this year? And, how much will your company spend?
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Apple’s Secret to Success: Let’s Consider Half a Billion Reasons
It's widely assumed by both industry executives and consumers around the world that Apple is a market giant because of its leading technologies and inviting...
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Interactive Marketing For B2B Managers
Marketers have an increasing number of Web-based tools and programs at their disposal nowadays, which is mostly good news.
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Industry Spotlight: Manufacturing Companies & The Internet
With all the talk about companies like Dell, Charles Schwab, Amazon, and eBay experiencing success using the Internet, it often gets lost in the clutter how...
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