B2B Digital Marketing: Planning Tips & Techniques
Until recently, meaningful marketing and promotion activities were often cost-prohibitive to many B2B companies; advertising via television, radio, print...
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Digital Transformation Best Practices
As a practitioner immersed in the digital industry, I often wonder about this question myself, but usually dismiss it quickly because I’m “too close to the...
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It’s All in a Name: Digital Optimization, Innovation, Transformation & Disruption
What is the difference between broad digital strategy initiatives referred to as ‘optimization’, ‘innovation’, ‘transformation’, and ‘disruption’? More...
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Organizing for Digital Success
Our visibility into many types of organizations gives us real-time insight into what’s working and, more often, what’s not.
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The Rise of the Chief Digital Officer
The challenges and opportunities for businesses in this digital age are enormous.
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Marketers: Digital Offers Us More for Less
Digital is the new black for marketers hoping to convince investors that they can stay out of the red. But investors aren't always buying the argument.
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When CMOs Learn to Love Data, They’ll Be VIPs in the C-Suite
Data was once the domain of tech geeks and direct-marketing gurus, while chief marketing officers focused on loftier things like shaping brand perception.
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The Digital Manifesto: How Companies and Countries Can Win in the Digital Economy
No company or country can afford to ignore this phenomenon.
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