How To Market In A Digital Age
Steve Jobs liked to say that it’s not enough to kill bad ideas, you have to kill good ones too.
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HARMAN Names Ralph Santana as Chief Marketing Officer
Mr. Santana joins HARMAN from Samsung Electronics America, where he was SVP and Chief Marketing Officer for Samsung North America.
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Evolution of the species: From CMO to chief digital officer
Think your CMO has something of the neanderthal about him? You might just be right!
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Chief Digital Officer, What type does your organization need?
Everyone is talking about the need for a chief digital officer (CDO). The CDO role has come into fashion as a demonstrable sign that your organization is...
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For Marvel Comics, a Renewed Digital Mission
Like the rest of the publishing industry, comic books went digital long ago.
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Seven Priorities In The Shift From CMO to Chief Digital Officer
Today’s marketing strategies increasingly depend more on digital and on data than in the past. With more data, marketers can measure against a new set of...
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The evolving role of the chief digital officer, and who owns what: marketing or IT?
The boundaries between digital marketing teams and IT have all but fallen in the wake of business tech shifts spawned by social, mobile and the cloud.
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Digital Strategy Innovation Summit
Hear case studies from the best names in the industry. The most influential speakers fly in from around the world to present their expertise!"
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