Conquering the pillar that is digital marketing
Digital marketing grew organically with the rise of the internet, and for several years marketers worked through trial and error to delineate how best to...
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Digital Transformation – Who You Gonna Call?
Digital transformation is forcing businesses of all stripes, even those that operate exclusively in the B2B market, to rethink what their customers value...
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CIO dinner: ‘Digital business – are you in the driving seat or the backseat?’
This complimentary round-table event will take place at The Goring in London on Wednesday 17 April, 6.30pm–9.30pm.
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Why You Need a Chief Digital Officer
The chief digital officer, a relatively recent addition to the C-Suite, is already making his influence felt on today’s technological landscape and, by...
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How Marketers Can Shape The Chief Digital Officer Role
Digital assets are often at the center of today's marketing and social media initiatives, many of which cross over long-standing company silos.
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A CMO, A CIO, And A Chief Digital Officer Walk Into A Bar…
The chief digital officer approaches the bar, but before he can ask, the bartender reaches over and high-fives him. 'My main man,' he greets him...
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Starbucks Execs Respond To Square Criticism: Innovation Is Messy
We just thought a log of people would come up and say, 'I'm going to pay with my phone,' says Chief Digital Officer Adam Brotman. 'We didn't realize a lot...
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‘The appointment of a chief digital officer is a bad idea’
The rise of the chief digital officer (CDO) role has so far been most noticeable in the US with several large companies appointing them.
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