8 things CMOs should know about CDOs
We take a look at the increased popularity of the chief digital officer role and how it will influence how CMOs and organisations engage with their customers
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The rise of the Chief Digital Officer
CIOs are no longer meeting the expectations of their companies and are in danger of being deposed by young upstarts with titles like 'chief digital officer'.
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The Seven Habits of Highly Effective Chief Digital Officers
The Apigee Institute presents a model for the successful CDO: networking with innovators and adaptability are key, while over-emphasis on tech skills could...
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A Wake-Up Call For CIOs
Film technology is changing but no one's saying Steven Spielberg should stop directing. So why should CIOs stop being in charge of technology?
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Is the CMO at risk of becoming extinct?
With an increasing number of brands creating chief data and digital officer roles to drive innovation, is the position of CMO at risk of becoming an...
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CIOs moving over for a new kid in the C-suite?
Some organisations are introducing the new role of chief digital officer to manage and drive their digital and social assets.
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Should the C-suite care about digitization and rival Chief Digital Officers?
The real challenge, is whether C-level business leaders are prepared to undergo the digital transformation themselves and become experts, so that there is...
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The Digital Talent Gap: Developing Skills for Today’s Digital Organizations
The impact of digital technologies is now felt not only in the IT department, but across the entire organization, creating a huge demand for digital skills.
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