Tim Bourgeois

Digital Strategy: In Search of the Optimal Digital Marketing Investment Mix

Posted by Tim Bourgeois December 14, 2010 0

According to the Internet Advertising Bureau, spending on digital advertising in the U.S. has increased five-fold over the past decade, to more than $22...

Digital Strategy: Defining An Interactive Roadmap

Posted by Tim Bourgeois November 15, 2010 0

Corporate investments on internet-oriented marketing and sales initiatives over the past 15 years have increased from virtually nothing in the mid-90s to...

Digital Strategy Tactics: Using Project Briefs to Guide Successful Engagements

Posted by Tim Bourgeois November 13, 2010 0

Digital strategy engagements and their implementation offspring take on a variety of shapes and forms, but most fall in one of the following three categories.

The Value of Knowing Competitor Spending Behavior

Posted by Tim Bourgeois November 11, 2010 0

How much are your competitors going to spend on marketing this year? And, how much will your company spend?

Apple’s Secret to Success: Let’s Consider Half a Billion Reasons

Posted by Tim Bourgeois October 29, 2009 0

It's widely assumed by both industry executives and consumers around the world that Apple is a market giant because of its leading technologies and inviting...

Interactive Marketing For B2B Managers

Posted by Tim Bourgeois October 6, 2006 0

Marketers have an increasing number of Web-based tools and programs at their disposal nowadays, which is mostly good news.

Industry Spotlight: Manufacturing Companies & The Internet

Posted by Tim Bourgeois October 2, 2006 0

With all the talk about companies like Dell, Charles Schwab, Amazon, and eBay experiencing success using the Internet, it often gets lost in the clutter how...