Tim Bourgeois

Digital Transformation Best Practices

Posted by Tim Bourgeois May 14, 2012 0

As a practitioner immersed in the digital industry, I often wonder about this question myself, but usually dismiss it quickly because I’m “too close to the...

It’s All in a Name: Digital Optimization, Innovation, Transformation & Disruption

Posted by Tim Bourgeois April 13, 2012 0

What is the difference between broad digital strategy initiatives referred to as ‘optimization’, ‘innovation’, ‘transformation’, and ‘disruption’? More...

Organizing for Digital Success

Posted by Tim Bourgeois March 10, 2012 0

Our visibility into many types of organizations gives us real-time insight into what’s working and, more often, what’s not.

The Rise of the Chief Digital Officer

Posted by Tim Bourgeois March 10, 2012 0

The challenges and opportunities for businesses in this digital age are enormous.

Marketers: Digital Offers Us More for Less

Posted by Tim Bourgeois February 27, 2012 0

Digital is the new black for marketers hoping to convince investors that they can stay out of the red. But investors aren't always buying the argument.

When CMOs Learn to Love Data, They’ll Be VIPs in the C-Suite

Posted by Tim Bourgeois February 13, 2012 0

Data was once the domain of tech geeks and direct-marketing gurus, while chief marketing officers focused on loftier things like shaping brand perception.