Should CIOs be rebranding themselves as CDOs?
Just because you are the CIO does not mean you are the chief digital officer by default.
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Walgreens Appoints Sona Chawla to Newly Created Role As President of Digital and Chief Marketing Officer
Previously president of e-commerce, Chawla will lead new Digital and Marketing Division combining and integrating e-commerce, enterprise-wide marketing and...
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Why the Chief Digital Officer Role Is on the Rise
Whether you think it's part of a transitional period or here for the long-term, the Chief Digital Officer role is gaining ground as more conventional...
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Should there be a board role senior to the CIO? What about the ‘Chief Digital Officer’?
Visionary CIOs who recognize the shift will instead seize the opportunity and become the transformational leaders that the role Chief Digital Officer signifies.
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A Necessary Call to Action: Addressing the Digital Imperative
Successful digital transformation is not merely a question of hiring a handful of digital savants. A digital transformation necessarily impacts the entire...
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Knowledge Worker Innovation Series – Mastering Digital Transformation
Inspired by a neighborhood of innovators and entrepreneurs, the Knowledge Worker Innovation Series consists of events that bring in thought leaders from...
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Why The CDO May Steal The CIO’s Lunch
Bad news, CIOs: Businesses continue to hire chief digital officers and chief data officers to solve two imperatives: creating new value from data and...
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The Audience Growth Survey
Discover how today’s marketers are growing this valuable asset in ExactTarget’s latest SUBSCRIBERS, FANS, & FOLLOWERS report, The Audience Growth Survey.
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