Tim Bourgeois

Starbucks: taking the “Starbucks experience” digital

Posted by Tim Bourgeois December 9, 2013 0

"Everything we are doing in digital is about enhancing and strengthening those connections [with our customers] in only the way that digital can and only...

Why Organizations Need a CDO

Posted by Tim Bourgeois December 9, 2013 0

71% of companies that outperform the competition in terms of market share are "digital leaders," as are 70% of organizations that exceed competitors on...

How Companies Are Keeping Up With the Digital Age

Posted by Tim Bourgeois December 8, 2013 0

The role of chief digital officer represents – that companies need to approach digital strategies and app quality with an all-in, comprehensive plan that...

8 key duties of the chief digital officer

Posted by Tim Bourgeois December 6, 2013 0

What is this new thing called "chief digital officer"? How does this role differ from that of chief information officer? What should a job description...

Rise of CDO creates threats, opportunities for CIOs

Posted by Tim Bourgeois December 4, 2013 0

"These people--if they are successful--will probably be running the show in three to five years. I've been surprised at how quickly it's happening,"...

CIOs face standoff as digital rivals ride into town

Posted by Tim Bourgeois December 4, 2013 0

CIOs need to make sure they are understanding more of the business context. The CIO needs to become the chief insight officer – if they are not providing...

Why You Need a Chief Digital Officer

Posted by Tim Bourgeois December 2, 2013 0

Fenwick says that the CDO is primarily a change agent who can deliver the company into the digital age. Whether he rises up internally or is discovered...