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Tim Bourgeois

How HarperCollins’s Chief Digital Officer Uses Big Data to Make Publishing More Profitable

How HarperCollins’s Chief Digital Officer Uses Big Data to Make Publishing More Profitable

Posted by Tim Bourgeois January 28, 2014 0
As more readers favor Kindles and iPads over pulp-based books, Chantal Restivo-Alessi of HarperCollins is mining digital data to determine how publishers...
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The enterprise IT infrastructure agenda for 2014

The enterprise IT infrastructure agenda for 2014

Posted by Tim Bourgeois January 27, 2014 0
IT infrastructure managers must simultaneously capture the next rounds of efficiencies, accelerate the transition to next-generation infrastructure, reduce...
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Johnston Press appoints chief digital and product officer

Johnston Press appoints chief digital and product officer

Posted by Tim Bourgeois January 27, 2014 0
Johnston Press has appointed Jeff Moriarty, the current vice president of digital products for The Boston Globe, as its new chief digital and product officer.
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ChiefDigitalOfficer.net Announces “Navigating Marketing Automation Workshop” on March 14 at The Seaport Hotel in Boston

ChiefDigitalOfficer.net Announces “Navigating Marketing Automation Workshop” on March 14 at The Seaport Hotel in Boston

Posted by Tim Bourgeois January 26, 2014 0
“Our event features experienced practitioners who will share their best practices with the audiences and help individuals and organizations make smart...
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Chief Digital Officers: Competition or Customers?

Chief Digital Officers: Competition or Customers?

Posted by Tim Bourgeois January 24, 2014 0
Not all CDO’s will do the same thing. There are different responsibilities in different vertical markets. Some will be more strategic, others more tactical,...
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Why every leader should care about digitization and disruptive innovation

Why every leader should care about digitization and disruptive innovation

Posted by Tim Bourgeois January 23, 2014 0
Digitization, automation, and other advances are transforming industries, labor markets, and the global economy. In this interview, MIT’s Andrew McAfee and...
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CMO 2014: Achieve CMO and CEO Alignment with Powerful Insights

CMO 2014: Achieve CMO and CEO Alignment with Powerful Insights

Posted by Tim Bourgeois January 22, 2014 0
By being the active “listener” of customers and prospect buyers through powerful buyer insights, you get the active listening ear of the CEO.
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JPMorgan’s New Marketing Chief Plans Digital, Twitter Push

JPMorgan’s New Marketing Chief Plans Digital, Twitter Push

Posted by Tim Bourgeois January 20, 2014 0
"There is a lot of good that's going on in the company. We've got to do a better job of telling that story, and digital channels are going to be an...
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