Directing Digital Innovation at PepsiCo
Rather than just collecting ideas across the organization and “letting a thousand flowers bloom,” top-performing companies such as PepsiCo direct their...
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5 Questions With… Tom Hubbard of Kaspersky
Tom Hubbard is the Director of Digital Marketing at Kaspersky Lab, the $600+ million IT security company. He manages global digital marketing initiatives...
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The chief confused officer
Question is: As a CIO, CDO, CMO, CKO, CISO, CFO or CEO, are you able to delineate the respective accountabilities for cost, risk, value and governance over...
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The rise of the CMO-CTO partnership
When their marketing and tech officers join forces, companies can capitalise on the opportunities that new technologies offer.
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Infuse ‘data-informed thinking’ into the culture: Harvard chief digital officer
I see the Chief Digital Officer role as a catalytic role to help large organizations think about ways that digital technology disrupts services like...
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Do Organizations of the Future Really Need a Chief Digital Officer?
Charging a single person with executing a digital strategy for the future could be a step in the wrong direction.
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5 Questions With… Atri Chatterjee
Atri Chatterjee is the Chief Marketing Officer at Act-On, a cloud-based marketing automation platform that helps businesses acquire new customers, build...
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A Recap of CDO’s Marketing Automation Workshop in Boston
Natalie Staines of R2i -- one of the sponsors of our recent Navigating Marketing Automation workshop in Boston -- penned the following coverage of the...
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