The rise of the CMO-CTO partnership

“Can I have your view on this by the morning, please? So reads a typical email from a chief executive to their chief marketing officer, asking for an informed point of view. Increasingly, the topics that the CMO is expected to have an opinion on are technology and data, which can be an unfamiliar area: a new set of problems to solve, buzzwords to unpick and politics to navigate.

A recent study showed that CEOs ranked technology as the main external force affecting the future of their business. Accenture, meanwhile, declared that ‘Every business is a digital business’ in its most recent vision piece.”

 

Full Story (Source: Marketing Magazine)

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