Editor’s Note: Natalie Staines of R2i — one of the sponsors of our recent Navigating Marketing Automation workshop in Boston — penned the following coverage of the event, and graciously allowed us to reprint the piece in entirety on ChiefDigitalOfficer.net. Thanks to Natalie and R2i for your support.
“R2i joined a room full of marketing professionals, marketing technologists and marketing automation solution providers at the Chief Digital Officer marketing automation conference in Boston. Most marketing conferences have multiple tracks focusing on key pillars of marketing from digital to big data, content to social marketing and case studies that speak to best practices in strategy and execution.
This event was different in that it homed in for a half day on the specific topic of marketing automation with a speaker line-up that put this newer element of digital marketing not only into perspective but into a very transparent light. While there were a few best practices shared, there were more lessons learned as many organizations truly are still navigating the many elements of marketing automation. Areas of discussion focused on the platforms, processes, resources, KPIs, ways to integrate the technology, data and content—all in the hopes of having a 360 degree view of the customer, creating a connective tissue between sales and marketing and proving ROI.”
Full Story (Source: Natalie Staines of R2i)