“Hiring talent for digital strategy and search engine optimization/management is tough. Not only has the demand for professionals that have these skills skyrocketed far beyond supply, but the relative newness of the industry poses many unique challenges when it comes to recruiting. First, unlike other professions, there are few if any recognized university degrees specializing in this field. So hiring managers can’t gauge potential candidates by the level of their education or institution they may have attended, something they rely heavily on for other job types.”

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