“The need for enterprises to have a Chief Digital Officer (CDO), who many analysts now hail as the leader to help navigate successfully through the current era of digital disruption, is growing in importance.

A recent report from Constellation Research (The Case for the Chief Digital Officer) says that companies need a CDO who is wholly responsible and ultimately accountable for driving digital business transformation. This executive should report directly to the CEO and bridge the gap between marketing and IT at a corporate level, rather than report into either existing function.

The reason for this reporting structure, the study cites is mainly because the CDO needs to maintain focus above the legacy responsibilities of marketing communications and enterprise technology architecture.”

Full Story (Source: DynamicCIO)