“Firms are ramping up plans to hire chief digital officers and chief data officers but CIOs are unlikely to be first in line to fill these new jobs.

On top of that, although the CIO role itself may not be under threat, it could end up far narrower than it is today, thanks to the rise of CDOs of both varieties and the cloud, according to Gartner vice president and distinguished analyst Debra Logan.

‘Chief digital officers tend to be more on the marketing and sales side. You could see a chief marketing officer evolving into the chief digital officer more easily than you could see a CIO, the way they are today,’ Logan said.”

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