“Stephen Quinn, Walmart CMO, keeps half an eye cocked toward a wide-screen social media listening dashboard on his office wall so he can constantly monitor his brand’s real-time messaging. But the flood of stats that move across the screen represents equal parts hands-on data intelligence and, well, window dressing.
The fact is, while Quinn is a technology-savvy marketing chief, his job is so much more expansive than Twitter and Facebook that he, like any peer in such a role for a huge company, needs a tech/social version of himself—a digital doppelgänger, if you will—to shepherd the big-box retailer’s digital and social-based efforts. And for that, he leans on media and digital vp Wanda Young to keep Walmart at the forefront of digital—and, in particular, mobile.”
Full Story (Adweek)