“The CDO’s job is to turn the digital cacophony into a symphony. It’s OK to experiment with new businesses and tools, but experimentation must be coupled with building scalable, efficient capabilities. The CDO creates a unifying digital vision, energizes the company around digital possibilities, coordinates digital activities, helps to rethink products and processes for the digital age, and sometimes provides critical tools or resources. That’s why Starbucks — an early leader in all things digital — hired a CDO last year. And it’s why many other companies are naming CDOs before they get too far along the digital road.”

Full Story (Source: Harvard Business Review Blog Network)