“McDonald’s has named Amazon and Yahoo veteran Atif Rafiq its first chief digital officer.

In the newly created role, Mr. Rafiq will lead McDonald’s global digital strategy focusing on future growth in e-commerce, modernizing the restaurant experience and engaging with consumers across the digital landscape. Rafiq will report to Chief Brand Officer Steve Easterbrook, who rejoined McDonald’s in April. Mr. Easterbrook was global chief brand officer for a brief stint in 2010, before becoming president of McDonald’s European division; he left McDonald’s in 2011.”

Full Story (Source: Advertising Age)