“As more companies enlist the titles of Chief Customer Officer and Chief Digital Officer, the convergence becomes ever more interesting. One of the most challenging aspects of customer experience is setting boundaries around duties within organizations. And now, with the rise of moving businesses to become more digital, the intersection is more daunting. And yet…
- In 2011, Forrester reported more than half of Chief Customer Officers were not included in their company’s executive management teams.
- Some predictions forecast 1 in 4 will recruit a Chief Digital Officer by the end of 2014.
- There are now calls for executive teams to add Chief Social Officers and Chief Content Officers.”
Full Story (Source: 360Connext)