Digital Transformation by Any Other Name?

Altimeter Group released their new report on The 2014 State of Digital Transformation by Brian Solis earlier this week. The central conclusion of the report, which is available for free download: ‘Only one-quarter of the companies we surveyed have a clear understanding of new and underperforming digital touchpoints, yet 88% of the same cohort reports that they are undergoing digital transformation efforts.’”

 

Full Story (Source: Forbes)

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