Chief Digital Officer: Vital Leader or Fading Trend?

“To hire a chief digital officer or not to hire a chief digital officer. Is that the new question in the digital age? Could be.  And depending on who you ask, the answer differs.

Forrester report found just 1 percent of firms plan to hire a chief digital officer (CDO) in the next 12 months. A full 50 percent have no plans to create this executive role.

And then there’s Constellation Research, whose June 18 report stressed the need for the chief digital officer. CDOs, it suggested, can help companies successfully navigate this era of digital disruption.”


Full Story (Source: CMSWire)

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