Meet 7 Brands That Are Building the Future of Digital Retail Through Innovation Labs
More and more brands are launching innovation labs to generate bold new ideas.
Read More
Authorization
Strategy & Insights
CDOs Replace CIOs? I’m Not Buying It
Marketing-minded chief digital officers aren't technical enough to lead the changes that companies need to make.
Read More
Developing a global digital strategy
How does a global company take advantage of digital technology? Johnson & Johnson’s vice president of digital strategy, Gail Horwood, explains.
Read More
Digitalization: The Time to Speed Up is Now
Digitalization will be a never-ending commitment for enterprises, but it has the potential to create significant business impact and ensure relevance in the...
Read More
Digital Marketing and CIO / CMO Relationships
Relationships between IT and marketing are a perennial source of interest, analysis, and concern. With the growth of technology budgets inside marketing,...
Read More
Apple Deal Sheds Light on McDonald’s Digital Transformation
"We want to be very connected to innovation," Rafiq says. "Increasingly, you'll see McDonald's resemble an ecommerce company."
Read More
A New Perspective on Digital Leadership
For Bennett, digital strategy is about pursuing a process that reinforces an organisation’s key values every time a customer engages with the bank using a...
Read More
Kevin Spacey: An Interview on the Shifts in Storytelling
“They may call themselves marketers, and I call myself an actor, but at the end of the day, we’re all trying to do the same thing and that is reach an...
Read More