Don’t Hide Behind a Chief Digital Officer
For the CMO, the rise of the CDO shouldn't serve as a cop out. Digital marketing is not someone else's problem and opportunity.
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Strategy & Insights
Will today’s Chief Digital Officers become tomorrow’s CEOs?
CDOs have the right pedigree. Most CDOs were previously business people, not functional heads (e.g. CIO) who might lack the diversity of experience needed...
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Why You Should Consider Hiring A Chief Digital Officer, And Why Now
CDOs are digital-savvy, business-driven leaders who have what it takes to transform traditional businesses into data-driven companies.
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Bullish on digital: McKinsey Global Survey results
Thirty percent of respondents report a chief digital officer (CDO) on their companies’ executive teams, a sign of the widespread awareness that these...
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Ever Wondered What a Chief Digital Officer Does?
At the end of the day it's not about the title, it's about what the company needs to achieve and attracting the right people to achieve this.
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Should Your CIO Be Chief Digital Officer?
The title CDO may or may not become permanent in your company. But the responsibilities of the CDO will be required.
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Mad Men Need Friends in Digital Age
Omnicom-Publicis Tie-Up Aims to Help Them Survive Shift Toward Digital Advertising, but It's No Quick Fix
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Is the Chief Digital Officer (CDO) really the next new direct report to the CEO?
But here’s the question. Does this requirement lead to the need for a new, separate role reporting to the CEO? And if so, is this role really sustainable...
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