8 things CMOs should know about CDOs
We take a look at the increased popularity of the chief digital officer role and how it will influence how CMOs and organisations engage with their customers
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Strategy & Insights
The rise of the Chief Digital Officer
CIOs are no longer meeting the expectations of their companies and are in danger of being deposed by young upstarts with titles like 'chief digital officer'.
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The Seven Habits of Highly Effective Chief Digital Officers
The Apigee Institute presents a model for the successful CDO: networking with innovators and adaptability are key, while over-emphasis on tech skills could...
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Is the CMO at risk of becoming extinct?
With an increasing number of brands creating chief data and digital officer roles to drive innovation, is the position of CMO at risk of becoming an...
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Should the C-suite care about digitization and rival Chief Digital Officers?
The real challenge, is whether C-level business leaders are prepared to undergo the digital transformation themselves and become experts, so that there is...
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Global Insurers Lack Commitment to Digital Ambitions
Ernst & Young survey finds insurers hindered by technology and culture; 70 percent spend less than 10 percent of business and development budgets on digital.
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Gartner Report: Top Industries Predicts 2014: The Pressure for Fundamental Transformation Continues to Accelerate
By 2017, more than 60 percent of government organisations with a CIO and a chief digital officer will eliminate one of these roles.
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Between the CMO and the CIO – The Chief Digital Officer
A variety of reports in recent years have pointed to a state of affairs that most marketing and IT departments know well— the need for two of the most...
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