CVS/pharmacy Launches New Online Drug Information Center
Comprehensive health resources provide access to prescription information and interactive tools to help consumers make more informed, confident decisions.
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Ever Wondered What a Chief Digital Officer Does?
At the end of the day it's not about the title, it's about what the company needs to achieve and attracting the right people to achieve this.
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Should Your CIO Be Chief Digital Officer?
The title CDO may or may not become permanent in your company. But the responsibilities of the CDO will be required.
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Eight great examples of agile marketing from Oreo
In total, Oreo has well and truly signed up to the creative direction and now has a catalogue of great examples around popular discussion topics online -...
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RNC hires Chuck DeFeo as chief digital officer
He managed the digital effort for George W. Bush’s 2004 reelection campaign, where voter contact tools were pioneered during an era when the GOP had the...
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Mad Men Need Friends in Digital Age
Omnicom-Publicis Tie-Up Aims to Help Them Survive Shift Toward Digital Advertising, but It's No Quick Fix
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5 Questions With… Tom Kartelias
Tom Kartelias is the Senior Vice President at Fortis College, a national network of 53 campuses that train students for careers in healthcare, skilled...
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Is the Chief Digital Officer (CDO) really the next new direct report to the CEO?
But here’s the question. Does this requirement lead to the need for a new, separate role reporting to the CEO? And if so, is this role really sustainable...
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