Tim Bourgeois

Starbucks Execs Respond To Square Criticism: Innovation Is Messy

Posted by Tim Bourgeois March 21, 2013 0

We just thought a log of people would come up and say, 'I'm going to pay with my phone,' says Chief Digital Officer Adam Brotman. 'We didn't realize a lot...

‘The appointment of a chief digital officer is a bad idea’

Posted by Tim Bourgeois March 21, 2013 0

The rise of the chief digital officer (CDO) role has so far been most noticeable in the US with several large companies appointing them.

How To Market In A Digital Age

Posted by Tim Bourgeois March 20, 2013 0

Steve Jobs liked to say that it’s not enough to kill bad ideas, you have to kill good ones too.

HARMAN Names Ralph Santana as Chief Marketing Officer

Posted by Tim Bourgeois March 20, 2013 0

Mr. Santana joins HARMAN from Samsung Electronics America, where he was SVP and Chief Marketing Officer for Samsung North America.

Evolution of the species: From CMO to chief digital officer

Posted by Tim Bourgeois March 14, 2013 0

Think your CMO has something of the neanderthal about him? You might just be right!

Chief Digital Officer, What type does your organization need?

Posted by Tim Bourgeois March 13, 2013 0

Everyone is talking about the need for a chief digital officer (CDO). The CDO role has come into fashion as a demonstrable sign that your organization is...

For Marvel Comics, a Renewed Digital Mission

Posted by Tim Bourgeois March 12, 2013 0

Like the rest of the publishing industry, comic books went digital long ago.

Seven Priorities In The Shift From CMO to Chief Digital Officer

Posted by Tim Bourgeois March 11, 2013 0

Today’s marketing strategies increasingly depend more on digital and on data than in the past. With more data, marketers can measure against a new set of...

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